There are two paths to the future of augmented reality: one takes us through the living room and the other takes us out into the world. It’s the latter one which will have the most power in our …
Augmented Reality
Snapchat Is The World’s Leading Augmented Reality Company
Snapchat is now the world’s leading augmented reality company. It is tackling all four major pillars of AR and will power apps well beyond Snapchat.…
Augmented Reality Turning Point
If it was any other time, the summer of 2020 would be marked as a turning point for AR. All of the pieces are in place to super charge the industry. We’re just missing one thing.…
Unplug: Getting Away from Augmented Reality
There’s life outside. And it holds lessons for how we think about augmented reality and other technologies…
Augmented Reality: Privacy By Design
AR glasses will have different flavours of privacy, security and trust. These will drive consumer choice as much as fashion and function. Here are three key ways privacy will be expressed.…
Points of Light: AWE and Augmented Reality
The AWEXR conference comes at a good time: providing some beacons of light in a dark time. With a future road map, current tools, and amazing case studies it will energize the industry for the year ah…
Unreal 5 & The Augmented Reality Roadmap
Unreal 5 will super-charge game design and development. But it also provides hints at how Epic could create a long-terms approach to ‘rich’ augmented reality.…
Magic Leap Can Succeed Where Hololens Does Not
Magic Leap may have made a ‘retreat’ into enterprise, but they’ve seeded a way of tackling the market that Hololens has not. The battle between the two will be defining in the same w…
Augmented Reality and the Killer App: ‘Replayability’ and Platforms
There may never be a ‘killer app’ for AR. Talking about replayability is a hold-over from how we view AR. Instead, “AR” will slowly seep into more and more things.…
Apple Glass Leak: Yes They’re Glasses
Apple Glass may be coming sooner than we expect. The lightweight devices should be launched in the next 6 months and available for purchase in the last half of 2021…