Apple will announce AR glasses in Fall 2021. It’s only a hypothesis, but the logic helps us figure out how quickly we need to plan for a paradigm change in computing.…
Apple Glass
Apple will launch Glasses as a new category of wearables.
Is Apple Ready to Launch VR?
Apple is supposed to launch VR goggles with pass-through AR capabilities first. And yet if WWDC was any indication, those plans have been shelved.…
Apple Launches An AR Cloud (Selectively)
Apple has launched an AR Cloud, allowing developers to create rich place-based experiences in AR. But there’s an important caveat: it’s only available in a few select cities.…
Apple Has a Diabolical Plan for Augmented Reality: WWDC Update
Apple has clearly laid out a road map to augmented reality glasses. And their plan is ingenious: it will seed “markers” and widgets long before glasses arrive.…
Augmented Reality: Privacy By Design
AR glasses will have different flavours of privacy, security and trust. These will drive consumer choice as much as fashion and function. Here are three key ways privacy will be expressed.…
Apple As a Social Media Company: Designs for Augmented Reality
Apple will redefine how social media works. It might never be called a “social media” company, and yet through augmented reality it may radically change the industry.…
Apple vs Oakley: Winning the Battle vs Winning the War
Apple has a tough hill to climb if it wants to beat industry powerhouse Oakley. But Cupertino’s patience points to a long, protracted series of battles in helping it win the war.…
Apple Glass Leak: Yes They’re Glasses
Apple Glass may be coming sooner than we expect. The lightweight devices should be launched in the next 6 months and available for purchase in the last half of 2021…
Apple Virtual Reality Acquisition Isn’t About VR
Apple may be acquiring a VR company, but it isn’t for VR. Instead, the focus will be on services and the forthcoming Apple Glasses.…
Apple Magic Keyboard: Towards Social Augmented Reality
The Magic Keyboard suggests that Apple wants you to use the iPad as a stationary device. Combined with the LiDAR scanner and the coming Apple Glasses, they’ve set the groundwork for social augme…