There are two paths to the future of augmented reality: one takes us through the living room and the other takes us out into the world. It’s the latter one which will have the most power in our …
When Will Apple Launch AR Glasses? (And why it matters)
Apple will announce AR glasses in Fall 2021. It’s only a hypothesis, but the logic helps us figure out how quickly we need to plan for a paradigm change in computing.…
Is Apple Ready to Launch VR?
Apple is supposed to launch VR goggles with pass-through AR capabilities first. And yet if WWDC was any indication, those plans have been shelved.…
Apple Launches An AR Cloud (Selectively)
Apple has launched an AR Cloud, allowing developers to create rich place-based experiences in AR. But there’s an important caveat: it’s only available in a few select cities.…
Apple Has a Diabolical Plan for Augmented Reality: WWDC Update
Apple has clearly laid out a road map to augmented reality glasses. And their plan is ingenious: it will seed “markers” and widgets long before glasses arrive.…
Snapchat Is The World’s Leading Augmented Reality Company
Snapchat is now the world’s leading augmented reality company. It is tackling all four major pillars of AR and will power apps well beyond Snapchat.…
Augmented Reality Turning Point
If it was any other time, the summer of 2020 would be marked as a turning point for AR. All of the pieces are in place to super charge the industry. We’re just missing one thing.…
Unplug: Getting Away from Augmented Reality
There’s life outside. And it holds lessons for how we think about augmented reality and other technologies…
Augmented Reality: Privacy By Design
AR glasses will have different flavours of privacy, security and trust. These will drive consumer choice as much as fashion and function. Here are three key ways privacy will be expressed.…
Apple As a Social Media Company: Designs for Augmented Reality
Apple will redefine how social media works. It might never be called a “social media” company, and yet through augmented reality it may radically change the industry.…